Rippling used a fake Slack clue to investigate an alleged leak to Deel
Rippling suspected someone inside the company was passing information to Deel, a rival. Its response was to create a clue that only a small…
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The Recommendation That Never Appears in Your CRM
Imagine a founder asking another founder: “Who helped you fix your reporting?” The answer comes with a company name and a warning: “They were…
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The best social media and influencer agencies for B2B SaaS in 2026
The company that taught B2B what “community-led growth” meant does not sell community software anymore. Commsor spent five years building the category. Community metrics,…
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Most “founder-led” posts are (actually) marketer-led
In November 2025, a founder named Sam Udotong posted on LinkedIn that his company had lied to its first customers for over a year.…
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The best Make alternatives (without the four everyone else recommends)
Every “best Make alternatives” article ranking today opens with Zapier, then n8n, then Pabbly Connect and Integrately. Same four names, same three complaints: cost…
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From Computer Science To $540M In Organic Traffic Value
Also published on LinkedIn. I studied computer science. I was supposed to write code. I ended up writing words instead. That turned into 10…
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B2B Newsletter Ideas and Samples: What People Still Want to Read
Open the last five B2B newsletters in your inbox. I will guess what they look like. A logo. A greeting. Then five or six…
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Clay didn’t invent the “GTM engineer” job title, but it paid for their Series C
On Clay’s own blog, in a hiring guide written by Varun Anand (co-founder) and Mishti Sharma (Head of Narratives), there is this sentence: “Since…
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HubSpot lost most of its blog traffic. Its revenue went up 19%.
Between early 2024 and January 2025, blog.hubspot.com is estimated to have lost around 80% of its organic search traffic. Over roughly the same stretch,…
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