SAP offered Oracle customers cheaper support. Then Oracle sued.
Imagine trying to persuade a company to replace the software it uses to pay employees and run its finances. Even if the buyer dislikes…
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People searched for Basecamp. Google showed them its competitors first.
Imagine spending years building a brand. People finally know your name. They search for your company on Google and see your competitors first. You…
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Rippling used a fake Slack clue to investigate an alleged leak to Deel
Rippling suspected someone inside the company was passing information to Deel, a rival. Its response was to create a clue that only a small…
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Most “founder-led” posts are (actually) marketer-led
In November 2025, a founder named Sam Udotong posted on LinkedIn that his company had lied to its first customers for over a year.…
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From Computer Science To $540M In Organic Traffic Value
Also published on LinkedIn. I studied computer science. I was supposed to write code. I ended up writing words instead. That turned into 10…
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Clay didn’t invent the “GTM engineer” job title, but it paid for their Series C
On Clay’s own blog, in a hiring guide written by Varun Anand (co-founder) and Mishti Sharma (Head of Narratives), there is this sentence: “Since…
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HubSpot lost most of its blog traffic. Its revenue went up 19%.
Between early 2024 and January 2025, blog.hubspot.com is estimated to have lost around 80% of its organic search traffic. Over roughly the same stretch,…
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The End of Software: how Salesforce attacked Siebel in 2000
On February 22, 2000, about 25 people in red t-shirts showed up outside Siebel Systems’ user conference at the Moscone Center in San Francisco.…
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