Most “founder-led” posts are (actually) marketer-led
In November 2025, a founder named Sam Udotong posted on LinkedIn that his company had lied to its first customers for over a year.…
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6 marketing tools I built myself, 2 I kept, and 1 I crawled back to
I am a content marketer. I do not write code. Last year I cancelled six paid tools and built my own versions instead, using…
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The best Make alternatives (without the four everyone else recommends)
Every “best Make alternatives” article ranking today opens with Zapier, then n8n, then Pabbly Connect and Integrately. Same four names, same three complaints: cost…
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Best AI Content Repurposing Tools for B2B SaaS in 2026
You published the webinar. It’s sitting on your site as a single gated recording, watched by the 40 people who registered and nobody else.…
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From Computer Science To $540M In Organic Traffic Value
Also published on LinkedIn. I studied computer science. I was supposed to write code. I ended up writing words instead. That turned into 10…
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B2B Newsletter Ideas and Samples: What People Still Want to Read
Open the last five B2B newsletters in your inbox. I will guess what they look like. A logo. A greeting. Then five or six…
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Clay didn’t invent the “GTM engineer” job title, but it paid for their Series C
On Clay’s own blog, in a hiring guide written by Varun Anand (co-founder) and Mishti Sharma (Head of Narratives), there is this sentence: “Since…
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HubSpot lost most of its blog traffic. Its revenue went up 19%.
Between early 2024 and January 2025, blog.hubspot.com is estimated to have lost around 80% of its organic search traffic. Over roughly the same stretch,…
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AI Citation Study: What Gets Cited for B2B SaaS Buying Queries
We ran an AI citation study across 18 real B2B SaaS buying questions and logged every source that came back. G2 and Capterra, the…
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