An Anonymous Case Study, Built Step by Step: A Worked Example
We wrote about how to structure an anonymous case study that buyers still trust. This is an anonymous case study example that puts that…
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The End of Software: how Salesforce attacked Siebel in 2000
On February 22, 2000, about 25 people in red t-shirts showed up outside Siebel Systems’ user conference at the Moscone Center in San Francisco.…
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How to Run a Case Study Interview That Gets Real Answers
Search for help running a case study interview and you will find lists. One hundred case study questions. Sixty questions. Twenty-six questions plus nineteen…
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How to Write an Anonymous Case Study That Buyers Still Trust
The customer had a great result. They are happy to talk about it. Then legal comes back and says no logo, no revenue figures,…
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B2B SaaS Case Studies: The Complete Guide
Ask a B2B SaaS marketing team whether a B2B SaaS case study influences deals and almost all of them say yes. Demand Gen Report’s…
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How to Get Your B2B SaaS Brand Cited in Perplexity AI
Getting cited in Perplexity isn’t about “ranking” in the traditional SEO sense. It’s about becoming a source Perplexity’s retrieval system can confidently pull from…
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G2 and Capterra AI Visibility: What the Data Shows
Two studies, both with published methodology and real sample sizes, looked at whether software review platforms get cited by AI. One found review platforms…
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Reddit, LinkedIn, and YouTube: The Channels You Ignore
The AI citation channels most B2B SaaS teams treat as an afterthought are, according to multiple independent studies, the ones AI engines cite most.…
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llms.txt: What It Is and Whether You Need One
llms.txt is a plain markdown file, placed at the root of a website, that gives AI systems a curated index of a site’s most…
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