Content Freshness and AI Citations: Does it Matter?
If you are trying to get cited by ChatGPT or Perplexity, someone has probably told you to keep your content fresh. Update your old…
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Schema Markup and AI Citations: Does It Actually Help?
If you have asked anyone how to get cited by ChatGPT or Google’s AI Overviews, someone has probably told you to add schema markup.…
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The AI Citation Telephone Game: How Statistics Get Distorted
The AI citation telephone game starts before anyone misquotes anything. In September 2026, Prefer asked four AI engines the same 80 questions about AI…
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10 Best B2B SEO Agencies in 2026
The best B2B SEO agencies in 2026 do more than rank pages. Your buyers now research on Google, in AI answers, on Reddit and…
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The Shortlist Benchmark: 100 AI Answers, Four Prompt Types
The shortlist benchmark is our recurring study of what AI engines say at the point buyers decide. Not the category question that gets asked…
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Migration Prompts: What AI Tells Buyers About Leaving You
Migration prompts are the highest-intent question a buyer can ask. Nobody researches how to move off a tool they are happy with. If someone…
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Pricing Prompts: We Asked 4 AI Engines What Tools Cost
We ran 48 pricing prompts through four AI engines expecting to catch wrong prices. Our working hypothesis, written down before the run, was that…
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AI Visibility Audit: Run the Shortlist Test in an Afternoon
An AI visibility audit costs one afternoon, needs nothing but a browser and a spreadsheet, and tells you something the dashboard will not: whether…
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AI Visibility Score: You Are Measuring the Wrong Funnel Stage
Your AI visibility score went from 48 to 61 last quarter. Nobody in the room can tell you whether that means more deals. That…
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