5 Best B2B Newsletter Management Services for Lean Teams
The newsletter platform is paid for. The template exists. Someone even created a content calendar. Thursday arrives, and the newsletter still needs a topic,…
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Alternatives Page or Vs Page: Which One to Build First
An alternatives page and a vs page usually get written by the same person, in the same week, off the same template. Both land…
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Vs Page: Why Losing a Row Wins the Deal
Open ten vendor vs pages and you will find ten winners. Every table has one column of ticks and one column of crosses, and…
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SAP offered Oracle customers cheaper support. Then Oracle sued.
Imagine trying to persuade a company to replace the software it uses to pay employees and run its finances. Even if the buyer dislikes…
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AI Comparison Queries: What ChatGPT and Google Actually Cite
Everyone tells you to optimise for AI comparison queries. Almost nobody has checked what those answers are actually made of. So we ran five…
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People searched for Basecamp. Google showed them its competitors first.
Imagine spending years building a brand. People finally know your name. They search for your company on Google and see your competitors first. You…
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Rippling used a fake Slack clue to investigate an alleged leak to Deel
Rippling suspected someone inside the company was passing information to Deel, a rival. Its response was to create a clue that only a small…
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The Recommendation That Never Appears in Your CRM
Imagine a founder asking another founder: “Who helped you fix your reporting?” The answer comes with a company name and a warning: “They were…
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B2B SaaS Comparison Pages: The Complete Guide
By the time a buyer books a demo, the decision is mostly made. That is the whole case for B2B SaaS comparison pages, and…
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