Title tag
The clickable headline of a search result and the page's title in the browser tab, a core on-page ranking element.
In depth
What it really means
The title tag is the HTML element that sets a page’s title: the clickable headline in search results and the label in the browser tab. It is one of the most important on-page SEO elements, signaling relevance and driving clicks.
A good title matches the query intent, includes the keyword near the front, and reads like something a person wants to click.
Best practices
- Put the primary keyword near the front.
- Keep it under about 60 characters so it isn’t truncated.
- Make it compelling, not just keyword-stuffed.
- Keep every title unique.
- Match the title to the search intent of the page.
FAQs
What is a title tag?
The HTML element that sets a page’s title: the clickable headline in search results and the browser-tab label.
Is the title tag a ranking factor?
Yes, an important on-page one. It signals relevance and drives clicks.
How long should a title tag be?
Under about 60 characters, so it isn’t truncated in most search results.
Where should the keyword go?
Near the front, while still reading naturally and compellingly.
Why did Google change my title?
Google sometimes rewrites titles to better match the query or fix length. A clear, relevant title reduces this.
Keep reading
Related on LymLyt
Want this working on your site?
We build the content behind the term, ranked in search and cited by AI.
Book a 30-min call →