Local SEO
Optimizing to appear in local search and maps results, centered on your Google Business Profile and local signals.
In depth
What it really means
Local SEO is optimizing to show up when people search for businesses near them, in the map pack and local results. It centers on your Google Business Profile, consistent business information, reviews and locally-relevant content.
For businesses that serve a place, it is often the highest-ROI SEO, because local searchers are frequently ready to visit or buy.
Best practices
- Claim and fully complete your Google Business Profile.
- Keep name, address and phone consistent everywhere.
- Earn and respond to genuine reviews.
- Create locally-relevant content and landing pages.
- Build citations on reputable local directories.
FAQs
What is local SEO?
Optimizing to appear in local search and maps results, centered on your Google Business Profile and local signals.
What matters most for local SEO?
A complete, accurate Google Business Profile, consistent business information, and genuine reviews.
What are NAP citations?
Consistent listings of your name, address and phone across the web, which reinforce your local legitimacy.
Do reviews affect local rankings?
Yes. The quantity, quality and recency of reviews are important local ranking and trust signals.
Who needs local SEO?
Any business that serves a physical location or area, where searchers are often ready to visit or buy.
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