Entity SEO
Optimizing around entities, the people, places, products and concepts search engines recognize, rather than just keywords.
In depth
What it really means
Entity SEO shifts the focus from keywords to entities: the distinct people, places, brands, products and concepts that search and AI engines track in their knowledge graphs, along with how those entities relate.
Being a well-defined, clearly-related entity helps engines understand who you are and what you are authoritative on, which matters for both search and AI citations.
Best practices
- Be consistent about your brand name, description and details everywhere.
- Connect your brand to the topics and entities you want to own.
- Use structured data to spell out entities on your pages.
- Earn mentions that reinforce your entity associations.
- Keep your knowledge-panel and profile details accurate.
FAQs
What is an entity in SEO?
A distinct thing a search engine recognizes, like a person, place, brand, product or concept, tracked in its knowledge graph.
What is entity SEO?
Optimizing around entities and their relationships, rather than only keywords, so engines clearly understand who you are and what you cover.
Why do entities matter for AI?
AI engines rely on entity understanding to answer factually and to decide which brands to associate with a topic.
How do I strengthen my entity?
Stay consistent about your name and details, connect yourself to your core topics, and use structured data and earned mentions.
How is this different from keyword SEO?
Keyword SEO targets phrases; entity SEO targets being a recognized, well-connected thing in the knowledge graph.
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