Crawlability
How easily search engine bots can access and move through your site's pages.
In depth
What it really means
Crawlability is how easily search engine bots can reach and move through your pages. If crawlers can’t get to a page, or get lost in a messy structure, it won’t be indexed or ranked, no matter how good it is.
It depends on clean architecture, working internal links, sensible robots rules, and no technical roadblocks like broken links or slow servers.
Best practices
- Keep a clean, shallow, logical site structure.
- Ensure important pages are reachable by internal links.
- Fix broken links and crawl errors.
- Don’t accidentally block important content in robots.txt.
- Keep the site fast and responsive for bots.
FAQs
What is crawlability?
How easily search engine bots can access and move through your site’s pages.
Why does crawlability matter?
If crawlers can’t reach a page, it can’t be indexed or ranked, however good it is.
What hurts crawlability?
Messy architecture, orphan pages, broken links, blocked resources and slow servers all hurt it.
How do I improve crawlability?
Keep a clean structure, link important pages internally, fix errors, and avoid blocking key content.
Crawlability vs indexability?
Crawlability is whether bots can reach a page; indexability is whether it is eligible to be stored and ranked.
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