Page speed
How fast a page loads and becomes usable, which affects both rankings and conversions.
In depth
What it really means
Page speed is how quickly a page loads and becomes usable. It affects user experience, conversions and, as part of Core Web Vitals, rankings. Slow pages lose impatient visitors before they ever read a word.
The biggest wins usually come from images, scripts and server response time, not exotic tweaks.
Best practices
- Compress and correctly size images.
- Reduce and defer non-critical JavaScript.
- Improve server response time and use caching.
- Measure on real mobile devices and connections.
- Fix the slowest, highest-traffic templates first.
FAQs
What is page speed?
How fast a page loads and becomes usable, which affects user experience, conversions and rankings.
Is page speed a ranking factor?
Yes, as part of Core Web Vitals, though a modest one. Its bigger impact is often on conversions.
What slows pages down most?
Usually large images, heavy JavaScript and slow server response times.
How do I measure page speed?
Use field data from real users plus lab tools, and test on real mobile devices.
How fast should a page be?
Aim for the Core Web Vitals thresholds, and generally the faster the better for users and conversions.
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