Rich result
A search result enhanced with extra visual detail, like stars, prices or FAQs, powered by structured data.
In depth
What it really means
A rich result is a search listing with extra visual features beyond the plain title and description: star ratings, prices, FAQs, recipes, event details and more. They are powered by schema markup that tells Google what your content is.
Rich results take up more space and stand out, which can lift click-through even without a higher ranking.
Best practices
- Add valid schema markup for eligible content types.
- Match markup to what’s actually on the page.
- Validate with a rich-results testing tool.
- Target the rich-result types that fit your pages.
- Keep marked-up data accurate and current.
FAQs
What is a rich result?
A search result enhanced with extra visual detail like stars, prices or FAQs, powered by structured data.
How do I get rich results?
Add valid schema markup that matches your content, for eligible types like FAQs, products, reviews or recipes.
Do rich results guarantee more clicks?
Not guaranteed, but they take up more space and stand out, which often lifts click-through.
Are rich results a ranking factor?
Not directly. They affect visibility and click-through rather than ranking position.
Why isn’t my rich result showing?
Google decides when to show them, and invalid or mismatched markup can prevent them. Validate your schema.
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