Case study · Skrapp.io
How Skrapp.io 4x’d organic traffic in 6 months.
Skrapp.io is a B2B email-finder and data-enrichment platform: verified business emails and enriched leads at scale, used by 2M+ sales professionals at companies like Adobe, IBM, and Microsoft. Bootstrapped and competing with venture-backed giants, they needed organic content to punch above their weight.
The challenge
Great product, quiet search presence.
Skrapp.io had a genuinely strong product in a brutally competitive category: email finding and B2B data. But bootstrapped budgets meant they couldn’t out-spend the venture-backed names ranking above them. Their content wasn’t targeting the questions their buyers (SDRs, recruiters, marketers, founders) were actually searching, and the pages they did have weren’t structured to rank or convert.
What we did
Out-market what you can’t out-spend.
- Buyer-intent keyword strategy: mapped the exact terms sales teams, recruiters, and founders search, then built topic clusters around them.
- High-intent, comparison & alternative content: the pages people read right before they pick a tool.
- Search and AI structure: every piece built to rank on Google and get cited inside AI answers.
- Consistent publishing cadence: the unglamorous engine behind compounding organic growth.
The result
Traffic up 4x. Leads up 79%.
Six months of intent-driven, consistently published content took Skrapp.io from a quiet search presence to 4x the organic traffic and 79% more leads, without outspending a single competitor. The engine keeps compounding.
Bootstrapped and want to out-rank the giants?
That’s our favorite kind of project. Tell us your category and we’ll tell you exactly where to start.
no pitch deck. just a plan and a price. ✌