Case study · Skrapp.io
How Skrapp.io 4x’d organic traffic in 6 months.
Skrapp.io is a B2B email-finder and data-enrichment platform — verified business emails and enriched leads at scale, used by 2M+ sales professionals at companies like Adobe, IBM, and Microsoft. Bootstrapped and competing with venture-backed giants, they needed organic content to punch above their weight.
The challenge
Great product, quiet search presence.
Skrapp.io had a genuinely strong product in a brutally competitive category — email finding and B2B data. But bootstrapped budgets meant they couldn’t out-spend the venture-backed names ranking above them. Their content wasn’t targeting the questions their buyers — SDRs, recruiters, marketers, founders — were actually searching, and the pages they did have weren’t structured to rank or convert.
What we did
Out-write what you can’t out-spend.
- Buyer-intent keyword strategy — mapped the exact terms sales teams, recruiters, and founders search, then built topic clusters around them.
- High-intent, comparison & alternative content — the pages people read right before they pick a tool.
- SEO, AISEO & GEO structure — every piece built to rank on Google and get cited inside AI answers.
- Consistent publishing cadence — the unglamorous engine behind compounding organic growth.
The result
Traffic up 4x. Leads up 79%.
Six months of intent-driven, consistently published content took Skrapp.io from a quiet search presence to 4x the organic traffic and 79% more leads — without outspending a single competitor. The engine keeps compounding.
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