Case study · Recurly
How Recurly lifted landing-page conversions 5.8x.
Recurly is a subscription-management and recurring-billing platform powering global brands like Paramount, Twitch, and NerdWallet — 100M+ active subscribers and $16B in annual transaction run rate. With that much traffic already arriving, the goal wasn’t more visitors. It was converting the ones they had.
The challenge
Plenty of traffic. Not enough signups.
Recurly’s marketing landing pages were pulling traffic but leaking signups. The copy described the product without making the case for it, the structure buried the value, and the path to “start” wasn’t obvious enough for a high-consideration fintech buyer. They didn’t need more visitors — they needed the page to do its job.
What we did
Refined the copy, rebuilt the structure.
- Landing-page copy refinement — a sharper message that made the value obvious in the first screen.
- Content structure & page design — a hierarchy that carried the buyer to one clear next step.
- Pragmatic SEO — optimized without sacrificing the conversion story.
- Content beyond words — CTA placement, friction removal, and proof positioned where it changes minds.
The result
Same visitors. 5.8x the conversions.
In three months, the refined page converted 5.8x better than the original — from the exact same traffic. No new ad budget, no traffic push. Just words and structure doing the work they were supposed to.
We hired Rashmita to help refine our marketing landing page copy and was thoroughly impressed with her approach to content beyond words. She’s got a keen eye for content structure and page design with a pragmatic approach to SEO. Looking forward to working with her again in the near future.
Traffic arriving but not converting?
Send us the page that should be doing better. You’ll leave the call with a teardown and a plan — yours to keep either way.
no pitch deck. no pushy contracts. just a plan. ✌